For over 60 years, TYLENOL® has been a household name in pain relief, trusted by millions and recommended by doctors as the #1 brand for pain and fever relief. Now, the Makers of TYLENOL® are taking a bold step beyond reactive relief into proactive wellness with the launch of Proactive Support, a drug-free joint supplement designed to support comfort and mobility. Announced on June 2, 2025, this move marks TYLENOL®’s exciting entry into the supplement category, offering consumers a new tool to manage joint health as part of their daily routine.
From Relief to Routine: A New Approach to Joint Health
The Proactive Support supplement line is a game-changer for those seeking to stay active and maintain joint health, particularly as aging accelerates around the ages of 44 and 60, according to a 2024 Stanford Data Science Initiative study. Unlike traditional pain relief, this supplement is designed for daily use to support joint comfort, flexibility, and function, without the use of acetaminophen. Powered by a proprietary TamaFlex® blend of turmeric and tamarind, Proactive Support is clinically shown to improve joint health in as little as five days by supporting the body’s healthy inflammatory response and boosting mobility.
Two Formulas, One Mission
Proactive Support comes in two patent-pending formulas to suit different needs:
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Muscle & Joint: Contains cucumber extract, which outperforms glucosamine chondroitin for joint comfort, offering a streamlined alternative to traditional supplements.
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Muscle & Joint + Stress: Adds sceletium extract to promote calmness and manage occasional stress, addressing both physical and mental wellness.
Both are available at major retailers, including Amazon, Walmart, and CVS, for a suggested retail price of $19.99, making proactive joint care accessible and affordable.
Why This Matters
As someone who’s battled chronic pain from reflex sympathetic dystrophy (RSD), I know the frustration of being told it’s “all in your head” while struggling to stay active. Joint health isn’t just about aging—it’s about living life fully, whether you’re hiking, dancing, or chasing kids. TYLENOL®’s Proactive Support responds to a growing demand for drug-free solutions, as voiced by consumers to Jennifer Gow, Head of U.S. Pain at Kenvue: “I constantly heard from consumers and pain sufferers that they want a full, robust toolkit to manage their pain.” This launch expands TYLENOL’s mission of Care Without Limits by offering a proactive option that complements its legacy of pain relief.
A Star-Studded Launch with Expert Backing
To kick off the launch, TYLENOL® has partnered with beloved actor Molly Shannon, whose active lifestyle and physical comedy resonate with the product’s mission. Shannon incorporates Proactive Support into her daily routine, showcasing its role in supporting an active life. Lifestyle creators and experts, such as corrective exercise specialist Tatiana Lampa and registered dietitian Kathleen Benson, are also championing the supplement, sharing holistic tips on movement and nutrition. Benson notes, “I often recommend ingredients like turmeric… and the ingredient blend in Proactive Support is clinically shown to help the body support healthy joints.”
Avoiding the Pitfall in Advocacy
As a rare disease advocate, I’ve learned that awareness campaigns, like state proclamations, can fall flat without personal stories. The same applies here. When advocating for joint health solutions like Proactive Support, don’t just tout its clinical benefits—share how it changes lives. For example, a patient with RSD might describe how improved mobility from Proactive Support allowed them to dance at a family wedding—something statistics alone can’t convey. TYLENOL®’s campaign nails this by partnering with relatable figures like Shannon, making the product feel personal, not clinical.
A New Era for TYLENOL®
This launch isn’t just a new product—it’s a shift toward proactive wellness, backed by Kenvue’s science-driven innovation and consumer feedback. With a robust marketing campaign spanning TV, digital, social, and retail media, Proactive Support is poised to become a staple for those prioritizing joint health. Whether you’re managing the wear and tear of aging, an active lifestyle, or a condition like RSD, TYLENOL’s Proactive Support offers a simple, science-backed way to keep moving.
Find Proactive Support at major retailers like Amazon, Walmart, and CVS, and join the movement to take charge of your joint health today.
About the Author: Barby Ingle is a chronic pain advocate, vice-president of the International Pain Foundation, and a patient with reflex sympathetic dystrophy (RSD), who uses her platform to raise awareness and drive research for rare diseases. Her insights stem from years of navigating misdiagnoses and developing community-driven solutions for pain management.
Note: The FDA has not evaluated the statements about Proactive Support, and they are not intended to diagnose, treat, cure, or prevent any disease. Always consult a healthcare professional before starting any supplement.
Published by: International Pain Foundation, iPain Living Blog, Team iPain